Building Global Biobrands : Taking Biotechnology to Market (1 edition)

In the first book on the business of biotechnology, Françoise Simon and Philip Kotler combine their biotechnology and marketing ex-pertise to show managers how to innovate withbionetworks, win customers with biobrands, and create sustainable advantage.

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• http://www.campusi.com/bookFind/asp/bookFindPriceLst.asp?prodId=074322244X