Date: 11.3.2013
Over-the-counter products (OTC), the medicines, which can be bought without the need to have a prescription, constitute a substantial share of the pharmaceutical market. In the moment we enter the pharmacy, the battle between the drugs’ producers to target us as their clients commences. What are the factors deciding which OTC to choose?
The in-depth analysis of this relevant subject was done in the research conducted in Romania in 2010 on a varied group of customers and pharmacists. According to the study, dietary supplements are taken principally in the specific circumstances, to strengthen the organism, when it can be weakened by different factors. Specifically, the OTCs are used in winter and early spring, during stressful...
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